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VCC is led by

Priyanka Vieira

I have always worked in the area of Communications in some way, shape or form. Ranging from public relations to due diligence reports, my professional experience has seen a lot of diversity in terms of subject areas as well as locations.

 

I have worked with companies in India, Ireland, the US and the UK, and since 2015 I have worked and lived in Germany. During this time I led multicultural teams and achieved a C1 proficiency in the German language. I am therefore well versed with the local business culture. More to the point, I was born and raised in India, and had my first professional job in the country, so I also understand the differences between the business environments in India and Germany, and the typical pitfalls for Indians who encounter German business culture for the first time.

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So, I decided to put my experience to practical use and that led to the foundation of Vieira Communications and Culture. The core focus is to help other Indians navigate their first weeks and months in Germany through a carefully curated business culture training.

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Drawing on my extensive communications know-how, VCC also offers communications consulting services for individuals and businesses, as well as moderation and facilitation services for leadership meetings or workshops. 

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While some may view this variety as distracting, I find that it keeps things fresh and exciting, with very little room to get bored!

Prior Work Experience

Dec 2023 - July 2024

After several rewarding yet intense years, I decided to take a purposeful career break to focus on long-held personal goals. During this time, I fulfilled my dream of travelling to New Zealand, achieved a C1 German language certification, and set up a successful Airbnb rental. Above all, I made wellness - both physical and mental - a core focus of this period.

Apr 2015 - Nov 2023

Over the course of more than eight years with thyssenkrupp Elevator / TK Elevator, I served in a variety of Communications and Marketing-related roles, including the last 5 years as Head of Marketing & Communications for Europe and Africa. During this time, I led two Europe-wide product launches, managed extensive crises communications, including a factory closure and cyber attack, and outstripped all targets for improving global social media engagement. 

Jan 2007 - Mar 2015

After starting out in Public Relations at Weber Shandwick, I moved on to being a self-employed content writer while completing my Master's in International Relations. I then worked as a copywriter for a travel website, followed by several years as an analyst and editor for a US-based due diligence firm.

Education 

2009 - 2010

Master of Arts, International Relations | King's College London, London, UK

2001 - 2006

Bachelor of Mass Media, Journalism | St. Xavier's College, Mumbai, India 

You can get in touch by writing to me at priyanka@vcomculture.com

Or f
ind me on LinkedIn

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